How does a plus size mattress brand increase brand awareness?

Written By Shapely Staff

Leverage Shapely, the premier digital content brand targeting the plus size community to execute a fully integrated multi-platform campaign that provide organic integration for brand partner around its key promotional timing of President’s Day by aligning it with Valentine’s Day.

  • Campaign anchored in The Shapely Virtual Valentine Pajama Party; a custom-created virtual event

  • Sweepstakes overlay incentivized event registration with a chance to win the brand’s queen mattress

  • Custom-created landing page within ShapelyEvents.com as the hub for event details and registration

  • Brand integration and contextual alignment in Shapely TV’s Valentine’s Day episode

  • Brand mentioned as sponsor of The Weigh-In Podcast’s Valentine’s Day episode

  • Custom, co-branded sleep masks produced featuring both Shapely and partner brand’s logo with tagline

  • Heavy promotion including interstitial and 300x600 on Shapely homepage, Shapely February issue newsletter, The Weigh-In podcast New Episode newsletter, 300x250 rotation, custom and contextual social media

Key Takeaways

82.65%

of total registrants opted-in to receive information from brand

59.18%

over-delivery of event/
sweepstakes registration

Increased earn media via social engagement during promotion

Find out how we can put solutions like these to work for you.

Shapely Staff